Tuesday, 29 September 2009 @ 21:16Written by Jan

project team:
Jan Hilario Pavel Marchenko

project description:
The $5 Food Challenge aims to raise awareness on the prevalence of food insecurity in BC by replicating the lifestyle and diet of individuals from food insecure households. Participants will take on the challenge of spending only $5 a day on food for one week and will post daily blogs on inov8.ca to share their experiences.

Activities to be completed by project team:
- Print posters and put them up at SFU campuses - Contact the SFU Food banks who may be interested in spreading the word or participating - Circulate posters through SFU email lists - Create a facebook group to invite people to the inov8 project page

Activities to be completed by inov8 team:
- Create a page for participants to post their blogs (we could have a page with 7 links- 1 for each day- and each link goes to a page which looks like a facebook wall, where participants could write their experience for that day.)

Expected project cost:
20

Pre-launch activities:
Wednesday, Sept. 30- Create a facebook page Thursday, Oct. 1- Print and put up posters at SFU Surrey and Vancouver/ Send poster to email lists Oct. 12- Have a webpage with links set up for participants to blog

Launch activities:
Oct. 17 to Oct. 23 --> All participants will blog daily on the inov8 website

Expected outcomes:
I've decided to drop the donation portion of the project and instead focus on raising awareness of food insecurity, rather than raising money for food banks. The key to this project, I think, is to get many participants blogging and many people viewing the blogs, and to convey the idea that food insecurity is not something that only homeless people experience, but is actually prevalent in many households in the Lower Mainland. I am expecting at least 10 participants, and at least 20 hits on the project page a day (If each participant has at least one person looking at their blog).